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<?php declare( strict_types=1 ); namespace Automattic\WooCommerce\GoogleListingsAndAds\API\Google; use Automattic\WooCommerce\GoogleListingsAndAds\API\MicroTrait; use Automattic\WooCommerce\GoogleListingsAndAds\API\Google\LocationIDTrait; use Automattic\WooCommerce\GoogleListingsAndAds\Google\Ads\GoogleAdsClient; use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareInterface; use Automattic\WooCommerce\GoogleListingsAndAds\Options\OptionsAwareTrait; use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsAwareInterface; use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsAwareTrait; use Automattic\WooCommerce\GoogleListingsAndAds\Options\TransientsInterface; use Automattic\WooCommerce\GoogleListingsAndAds\PluginHelper; use Google\Ads\GoogleAds\V20\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType; use Google\Ads\GoogleAds\V20\Enums\BiddingStrategyTypeEnum\BiddingStrategyType; use Google\Ads\GoogleAds\V20\Enums\RecommendationTypeEnum\RecommendationType; use Google\Ads\GoogleAds\V20\Resources\Recommendation\CampaignBudgetRecommendation; use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest; use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest\AssetGroupInfo; use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest\BiddingInfo; use Google\Ads\GoogleAds\V20\Services\GenerateRecommendationsRequest\BudgetInfo; use Google\ApiCore\ApiException; /** * Class BudgetMetrics * * @package Automattic\WooCommerce\GoogleListingsAndAds\API\Google / class BudgetMetrics implements OptionsAwareInterface, TransientsAwareInterface { use MicroTrait; use OptionsAwareTrait; use PluginHelper; use TransientsAwareTrait; use LocationIDTrait; /* * The Google Ads Client. * * @var GoogleAdsClient / protected $client; /* * BudgetMetrics constructor. * * @param GoogleAdsClient $client / public function __construct( GoogleAdsClient $client ) { $this->client = $client; } /* * Fetch budget metrics from Google Ads API. * * @param float $budget Budget to fetch metrics for. * @param array $country_codes List of countries to include. * * @return array\|null List of metrics. / public function get_metrics( float $budget, array $country_codes ): ?array { $cache_key = strtolower( join( '-', $country_codes ) . '-' . $budget ); $transient = $this->transients->get( TransientsInterface::ADS_BUDGET_METRICS ); // Check if we have the budget metrics cached in the transient. if ( $transient && ! empty( $transient[ $cache_key ] ) ) { return $transient[ $cache_key ]; } $location_ids = $this->get_location_ids( $country_codes ); $request = new GenerateRecommendationsRequest( [ 'customer_id' => $this->options->get_ads_id(), 'merchant_center_account_id' => $this->options->get_merchant_id(), 'recommendation_types' => [ RecommendationType::CAMPAIGN_BUDGET ], 'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX, 'positive_locations_ids' => array_keys( $location_ids ), 'country_codes' => $country_codes, 'bidding_info' => new BiddingInfo( [ 'bidding_strategy_type' => BiddingStrategyType::MAXIMIZE_CONVERSION_VALUE, ] ), 'budget_info' => new BudgetInfo( [ 'current_budget' => $this->to_micro( $budget ), ], ), 'asset_group_info' => [ new AssetGroupInfo( [ 'final_url' => $this->get_site_url(), ], ), ], ] ); try { $response = $this->client->getRecommendationServiceClient()->generateRecommendations( $request ); foreach ( $response->getRecommendations() as $recommendation ) { $campaign_budget_recommendation = $recommendation->getCampaignBudgetRecommendation(); if ( ! $campaign_budget_recommendation ) { continue; } // Parse the metrics for the given budget. $metrics = $this->parse_metrics( $campaign_budget_recommendation, $budget ); // Merge with previously cached metrics. if ( ! is_array( $transient ) ) { $transient = []; } $transient[ $cache_key ] = $metrics; $this->transients->set( TransientsInterface::ADS_BUDGET_METRICS, $transient, HOUR_IN_SECONDS 12 ); return $metrics; } } catch ( ApiException $e ) { do_action( 'woocommerce_gla_ads_client_exception', $e, __METHOD__ ); } return null; } /** * Parse metrics for the given budget. * * @param CampaignBudgetRecommendation $recommendation Collection of recommendation options. * @param float $budget Budget to fetch metrics for. * * @return array\|null Metrics for the given budget. */ protected function parse_metrics( CampaignBudgetRecommendation $recommendation, float $budget ): ?array { foreach ( $recommendation->getBudgetOptions() as $budget_option ) { $amount = $this->from_micro( $budget_option->getBudgetAmountMicros() ); if ( abs( $amount - $budget ) < 0.00001 ) { $metrics = $budget_option->getImpact()->getPotentialMetrics(); return [ 'cost' => $this->from_micro( $metrics->getCostMicros() ), 'conversions' => $metrics->getConversions(), 'conversions_value' => $metrics->getConversionsValue(), ]; } } return null; } }

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